CLEARBROOK GRAIN & MILLING
CGM desired to create content that would showcase the quality and processes of their feed manufacturing. The story communicated needed to be authentic so it would resonate within the agricultural industry.
We developed a plan to tell the story of the man who’s in charge of the feed production at CGM. His values spoke to the company’s values of high standards, quality, and respect for processes that we needed to communicate. We handled all the creative development, production management, scheduling, directing, and postproduction services.
The video was used to empower the sales team with a tool to engage potentials. It gave them an inside look at the standards and raw production of the feed. It also helped
to successfully promote a fishing experience giveaway to its customers.