Phantom Screens needed to drive mass traffic
to their website to promote a new summer
campaign. The only problem was it was winter
and they needed two completed broadcast
commercials on a very tight deadline.
We developed a plan to shoot “winter for summer”
in California getting the vital exterior summer
shots and feel that the campaign needed. We
handled all the creative development, production
management, scheduling, travel coordination,
directing, and postproduction services.
The commercials helped generate over 100,000
campaign contest entries and also a high adoption
of use from the distribution network.