Airworks was launching a revolutionary new product that would allow the trucking industry to operate AC units idle-free. The product was new and required a fresh and an engaging presentation to communicate their unique value proposition to their customers.
We developed a plan to create an animated story that would put the problem the industry faces into perspective. We focused on how the Genesis could save operators money and how they could adhere to new idle-free laws and regulations. We handled all the creative development, production management, scheduling, casting, and directing.
The video has become a centerpiece for the website by attracting potentials to learn more about the product. The marketing team is now empowered with a tool they can use to increase their sales in their presentations and interactions with customers.